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Konya developed as a city with a single centre in historical period, the mound (höyük) known as Alaeddin’s Hill. This is still the central feature of the urban settlement of Konya. The tomb of the great humanist, poet and philosopher, Mevlana Celaleddin-i Rumii, is also here. The most prestigious section of Konya during the Seljuk and Ottoman periods was the Konya Türbeönü, the space in front of his tomb. The historical city centre maintains its liveliness in the area between Alaeddin’s Hill and the tomb of Mevlana. This historical city centre is the most accessible area in the city and functions fully as such while bearing its historical identity.

The transformation of Konya from single-centred city to multi-centred city resulted in considerable changes in the city’s silhouette. The Konya Türbeönü Square was redesigned and presented for use. While defining the effect of outdoor spaces on human life, they are evaluated as places that meet basic physical, social and psychological requirements. Since the planning process of the Konya Türbeönü Square was not participative, it has remained a focal point of intense discussions and debates about its meeting users’ needs have arisen.

This article studies user satisfaction with the design of the Konya Türbeönü Square and investigates the effects of changes on users. The study survey, asked for demographical information about the users, the sensorial effects of the outdoor space, the effects of its landscape and general satisfaction. The questionnaire was administered to 300 people, including 100 architects who are educated in designing, shopkeepers who are interaction with this area everyday and laypersons. Evaluating the questionnaire data revealed the physical landscape quality and the behavioural and functional qualities of the users along with the visual qualities of the historical urban square’s former/older condition. This study aims to show how participative planning can improve future projects.

This study aims to explore the formation and consequences of a cross-selling initiative climate, as well as how a service climate, which provides an important boundary condition, affects both its formation and its ultimate impact on service-sales performance. This article identifies two important predictors of a cross-selling initiative climate: frontline employees’ perceptions of supervisors’ bottom-line mentality and their own sense of accountability.

The multilevel data set includes 180 frontline staff and supervisors (team leaders) from 31 teams employed by a spa/beauty salon chain. Hierarchical linear modelling and partial least squares methods serve to analyse the data.

Supervisors’ bottom-line mentality disrupts a cross-selling initiative climate. A sense of accountability exerts a positive impact at both individual and team levels. A service climate at the team level weakens the impact of a sense of accountability on a cross-selling initiative climate. A cross-selling initiative climate has a positive effect on team-level service-sales performance, but this effect is weakened by the service climate.

This study conceptualises an important frontline work unit attribute as a climate. It offers an initial argument that a cross-selling initiative climate is a central factor driving a work unit’s service-sales performance, which can increase firms’ productivity and competitive advantages. With this initial attempt to explore the antecedents and consequences of a cross-selling initiative climate, the study also offers novel insights into the interplay between a service and a cross-selling initiative climate.

This study draws on the natural resource-based view to analyze the effects of technologies, managerial commitment, and firm strategy on sustainability performance, in terms of both environmental and social profits. It also examines how the effect of green technologies on sustainability performance can be triggered by a managerial commitment to sustainability issues, and by the adoption of a prospector strategy. Multiple linear regression was used to test research hypotheses on a sample of 426 Spanish tourism firms. The results provide important insights into the importance of the adoption of explorer strategies fostering the strategic exploitation of green technologies to obtain new efficient processes, organizational procedures, and products. This research also shows the contingent moderating effect that managerial commitment exerts on the strategic implementation of green technologies for sustainability performance.

The development of information technologies and the increase in the number of new generation of technology-based consumers lead to significant changes in the promotion and positioning strategies implemented in consumer markets. Applications such as Augmented Reality (AR) have become widespread in promotion activities.

In this study, the authors aimed to determine whether there was a difference between customers’ brand trust and purchase intentions regarding real experiences of the consumers at the store, experiences about AR applications, and traditional advertisements.

Results show that AR applications differ in terms of brand trust and purchasing intention according to traditional advertisements, and the attitudes of consumers toward brand trust and purchase intention in AR applications are more favorable than traditional advertisements. In the light of the results of the study, various strategy proposals were presented to researchers and marketing practitioners.

In this study, we empirically analyse the effects of sports celebrities' image on consumers' engagement with them via social media and with their endorsed brand. In particular, we focus on the sport celebrity's athletic performance and marketable lifestyle image dimensions.

An online consumer survey was conducted regarding sports celebrities' endorsement campaigns and consumers' ad recall. The data were analysed using partial least squares structural equation modelling (PLS-SEM). Moderation and mediation effects were examined, and a multigroup analysis was used to test the existence of significant differences between groups.

The motivation to engage with sports celebrities' social media platforms transcends athletic performance and is positively related with the marketable lifestyle. Sports celebrities who highly engage consumers through social media can promote stronger engagement with the endorsed brand, and this effect is positively moderated by the perceived level of congruence between the sport celebrity and the endorsed brand. The effect of the sport celebrity's marketable lifestyle on the endorsed brand is partially mediated by their social media engagement with consumers. Moreover, a multigroup analysis shows no statistically significant differences among gender and age groups.

This study's contribution is a better understanding of the effect of sport celebrities' image dimensions on consumers' engagement with the celebrities' social media platforms. The marketable lifestyles of celebrities are an important asset that promotes engagement with their social media platforms by consumers that in turn, raises their marketing value in terms of endorsement contracts.

Adhesively bonded joints are gaining importance in the structural joining processes competing against welding and bolting processes. However, long-term behaviour of adhesively bonded joints is still an open question. Due to the increasing interest in adhesively bonded joints, mainly in the transports industry, there is a need to deep the knowledge about the fatigue behaviour of adhesive joints with metallic substrates allowing the development of reliable joints to resist cyclic loadings. The paper aims to discuss these issues.

An experimental research aiming at characterizing the fatigue behaviour of adhesively bonded aluminium substrates is presented in this paper, covering both fatigue crack propagation and global S-N behaviours. Double cantilever beam (DCB), end notch flexure (ENF) and double lap joints (DLJ) specimens built using the AA6061T651 substrate and epoxy adhesive were used to evaluate the pure modes I and II fatigue crack propagation rates and the S-N fatigue behaviours.

DCB and ENF specimens allowed the formulation of pure modes I and II fatigue crack propagation laws including the propagation thresholds. DLJs showed higher static shear strength than recommended by the manufacturer for aluminium substrates, but fatigue resistance of the DLJs was lower than suggested by the manufacturer. The fatigue damage process in the DLJs was dominated by a fatigue crack initiation process.

A consistent fatigue research on adhesively bonded aluminium substrates is presented covering in the same study aspects of fatigue crack propagation and fatigue crack initiation. Data reduction schemes involving both numerical and analytical procedures were followed. Proposed work constitutes a rigorous basis for future fatigue prediction models developments.

The study tested a model of the antecedents and consequences of organizational justice among Ghanaian industrial workers (N = 320). Justice perceptions were examined in terms of their socio-cultural properties and demographic variables. These variables were examined in terms of their impact as antecedents and consequences of justice evaluations. Antecedents comprised work-related and personal characteristics. Consequences comprised perceived organizational support, organizational citizenship behavior, organizational safety climate, safety behavior, and accident frequency. Multiple regression analyses were conducted to test the hypotheses. Mplus-7 indicated a partial mediation effect in a multi-mediation model. Work-related variables strongly and positively correlated with organizational justice, and were generally better predictors of organizational justice than were personal characteristics. The results have implications to organizational behavior.

Although endorsers are thought to be highly effective when they match-up with a product, the current understanding of endorser match-up offers little insight for distinctions between equally attractive and trustworthy endorsers who have equivalent expertise in the product category, yet still diverge in their performance. Therefore, the main purpose of this research is to understand how a match between social judgments (i.e. warmth vs competence) of a celebrity endorser and specific advertising appeals (i.e. symbolic vs utilitarian) can improve consumer responses to an endorsement.

A preliminary study empirically distinguishes perceptions of warmth and competence from prevailing celebrity endorser evaluative criteria. Then, the authors conduct multiple 2 (warmth vs competence) × 2 (symbolic vs utilitarian) between-subjects experiments to demonstrate the effect of matching social judgments and advertising messaging, across celebrity genders (i.e. male and female), forms of marketing communications (i.e. print ads and interactive online ads) and types of brands (i.e. well-established and new/unknown).

The findings demonstrate that matching celebrity endorser social judgments with the appropriate type of advertising messaging positively influences consumer response to the brand for both male and female endorsers. Additionally, despite a commonly held belief that celebrity endorsements are more effective at changing attitudes than actual behaviors, for interactive online ads, the authors find that the match strategy can motivate consumer response through two different pathways. For well-established brands, the match improves overall brand response predominately through cognitive and behavioral mechanisms. Alternatively, for new or unknown brands, the match initially impacts affective responses, which are subsequently related to consumers shopping a brand’s product category, rating a brand higher in customer recommendations, choosing a brand’s products over top competitors and paying more for the brand’s offerings.

The main contribution of this research is the demonstrated support for an alternative and effective application of the match-up hypothesis, based on a fit between the endorser and the advertising messaging itself.

Increasing followers' positive word-of-mouth (PWOM) is a critical means through which social media influencers (SMIs) marketers can increase SMIs' follower count. Studies have reported that authenticity and credibility increase followers' PWOM and have identified the dimensions of authenticity (i.e. originality, naturalness and continuity) and credibility (i.e. attractiveness, trustworthiness and expertise). However, the mechanisms underlying the associations among these dimensions are unclear. Drawing from social exchange theory, the authors developed an integrated conceptual model and explored how the dimensions of SMI authenticity affect those of followers' perception of credibility. Moreover, the authors analyzed how followers' perception of credibility affects the followers' PWOM behavior.

The authors collected 463 valid questionnaires from respondents that followed at least one SMI. Additionally, the authors developed a structural equation model for data analysis.

The results revealed that the subdimensions of SMI authenticity have different effects on followers' perception of credibility. An SMI's continuity positively affects followers' perceptions of the SMI's trustworthiness and expertise. The naturalness of an SMI positively affects followers' perception of the SMI's attractiveness but nonsignificantly affects followers' perception of the SMI's trustworthiness. Additionally, an SMI's originality positively affects followers' perception of the SMI's attractiveness but negatively affects followers' perception of the SMI's trustworthiness. Finally, followers' perceptions of an SMI's attractiveness, trustworthiness and expertise all positively affect followers' PWOM behavior.

By employing multidimensional constructs, the authors obtained results that provide a comprehensive understanding of the effects of SMI authenticity on the SMI's followers' perception of followers' credibility. These results can be used by SMIs to increase SMIs followers' PWOM by determining which aspects of authenticity and credibility SMIs should develop.